In this episode, BYU Tech Transfer Director Dave Brown sits down with Andrew Krauss, co-founder of InventRight, to discuss how inventors can bring their ideas to market through licensing. With over 25 years of experience, Andrew shares InventRight’s approach to helping creators evaluate product potential, file provisional patents strategically, and build strong licensing relationships. They cover the value of licensing over venturing, the importance of conducting market research, and the critical role of creating effective sell sheets. This episode is a must-listen for inventors, entrepreneurs, and tech transfer professionals seeking practical advice on commercializing new products.