In this episode, BYU Tech Transfer Director Dave Brown and TTO Controller David Campbell explore contrarian approaches to university tech transfer processes, challenging the traditional steps of invention, disclosure, patenting, and licensing. They discuss innovative methods like earlier industry partnerships, simplified disclosures, and customized patenting strategies. By rethinking these processes, they aim to enhance efficiency and boost commercialization success. This episode is essential for tech transfer professionals, university faculty, and entrepreneurs interested in creating more agile, industry-connected pathways for bringing university innovations to market.