In this episode, BYU Tech Transfer Director Dave Brown interviews validation expert and business major Katie Hunter to discuss the art and science of validating new technology ideas. Katie explains her step-by-step approach to testing market fit, from initial patent checks and demographic research to gathering insights through customer interviews. She shares examples of how she engages with professionals in education, healthcare, and tech to determine if an idea is ready for commercialization. This episode is essential listening for aspiring entrepreneurs and tech transfer professionals interested in ensuring their innovations solve real-world problems and meet market demand.