In this episode, BYU Tech Transfer Director Dave Brown and Relationship Manager Jennifer Thomas explore the essential role of relationship management in university tech transfer. They discuss strategies for building strong partnerships with faculty, licensing professionals, and student inventors to enhance the success of technology commercialization. By focusing on communication, tailored events, and active networking, Jennifer shares insights into how relationship management supports the tech transfer mission, fostering collaboration between departments and connecting academic innovation with the commercial market. This episode is ideal for tech transfer professionals, faculty, and anyone involved in academic technology commercialization.