In this episode, BYU Tech Transfer Director Dave Brown and Bennett Mortensen discuss a cutting-edge AI-powered software developed at BYU to measure real-time crowd engagement at sports events. Tested successfully at a BYU basketball game, this software uses acoustic science and machine learning to analyze crowd noise and distinguish genuine audience engagement from general volume. The technology provides actionable data for sports arenas, event managers, and advertisers, allowing them to fine-tune fan experiences and even increase concession sales. Perfect for sports tech entrepreneurs and stadium managers, this episode unveils the potential of AI in enhancing live events.