In this episode, BYU Tech Transfer Director Dave Brown and Licensing Associate Bennett Mortensen dive into recent articles and studies that reveal surprising insights about entrepreneurship. From cognitive flexibility as a key trait for successful founders to the power of storytelling in business, they discuss how these findings impact aspiring entrepreneurs. They also explore the rise of social entrepreneurship, the role of networking, and why more people are drawn to launching startups today. This episode is packed with valuable perspectives for students, entrepreneurs, and anyone curious about the evolving landscape of innovation.