In this episode, BYU Tech Transfer Director Dave Brown speaks with Giovanni Tata, Director of Creative Works, and Marketing Coordinator Mary Jo Tansy, to discuss BYU’s distinctive approach to managing university-owned intellectual property (IP) beyond traditional tech transfer. Unlike most universities, BYU’s Creative Works department focuses on commercializing content-based IP, including copyrighted educational materials, software, and art developed on campus. Giovanni and Mary Jo explain how they support faculty in licensing their creations, managing royalties, and distributing products through both external partnerships and in-house sales channels. This episode provides valuable insights for tech transfer professionals, faculty, and academic IP managers exploring innovative ways to monetize creative works within university settings.