In this engaging talk at Snow College, Bennett Mortensen, founder of BAM Innovations and licensing specialist at BYU’s Tech Transfer Office, shares insights on product development, licensing, and building successful student startups. With expertise in R&D, manufacturing, and intellectual property, Bennett guides students on how to evaluate ideas, understand IP options, and develop budget-friendly prototypes. He highlights the realities of licensing for underfunded startups, offering unique models that reduce upfront costs and align with long-term revenue goals. This session is ideal for students, aspiring entrepreneurs, and anyone looking to bring ideas to market with limited resources.