In this episode, BYU Tech Transfer Director Dave Brown and Licensing Associate Bennett Mortensen discuss the transformative role of artificial intelligence (AI) in university tech transfer. From generating marketing content to identifying potential commercialization partners, they explore how AI tools streamline busywork, improve market targeting, and enhance outreach efforts. They share specific AI applications like automated cell sheet creation, AI-assisted patent reviews, and Opus Clip for video marketing. This episode offers essential insights for tech transfer professionals, university administrators, and entrepreneurs interested in integrating AI to maximize tech commercialization efforts.